Course Curriculum


  • 01

    Lesson 1: What Makes it Good?

    • Why good companies make boring brand videos, and the ridiculously simple secret to making yours engaging

  • 02

    Lesson 2: Video Vs. Text – Take Advantage of the Advantages

    • How to use video to do what only video can do (and leave the rest to your website)

  • 03

    Lesson 3: The Deadly Video Sins

    • The 7 temptations that ruin nearly every brand video and how to conquer them

  • 04

    Lesson 4: The Commodity Trap

    • How to use video to turn the conversation away from price and transform your business into a brand

  • 05

    Lesson 5: To DIY or not to DIY – All the Information You Need to Decide

    • An overview of everything you need to do before, during, and after you shoot to create a professional-quality brand video; plus, what to ask production companies before you hire them.

Bonus Material

“This should be at the top of the search for brand videos and video marketing. The bonus resources were also a great addition. Thanks! Will recommend!”

Course Student Heather MacNeill

  • Additional Resources

    We share our secrets about where to hire production crew, where we rent gear, where to find royalty-free music, and resources for learning to edit video.

    We've also spent a lot of time to find other great marketing leaders who align with our philosophies and we're happy to share the resources of our teachers and other thought leaders. We make the best resources easy to access with clickable links.

  • More Examples

    You'll see curated examples of great videos and a few that miss the mark so you can really understand the difference.

  • Checklists and Charts

    Downloadable documents help you retain key points you can quick-reference when you create your own video:

    -The Deadly Video Sins Chart
    -“WHY” Statements Cheat Sheet
    -Pre-Production Checklist


  • How long is the course?

    Each of the five video lessons vary in length from 9 to 16 minutes.

    The total time for the entire 5-lesson video course (not including bonus material) is about one hour, five minutes.

    We recommend setting aside about 45 to 60 minutes for each lesson if you really want to dig in to the bonus materials.

  • How will I take the course?

    We've partnered with the expert course delivery platform Thinkific to deliver you all the course materials. Everything is available online and you can go at your own pace.

  • What if I don't get what I want from the course?

    We are so confident that our course will meet your expectations that we offer a money back guarantee. We want all of our customers to be 100% satisfied. If for any reason, the course doesn't meet your expectations, we want to know about it so we can improve. Contact us via email for a full refund within 30 days from the date of your original purchase. info @