An Example of what an Awesome Brand Video *Feels* Like

In our 5-lesson course, we will teach you

  • What makes it good?: How to identify the difference between a boring brand video and an awesome one (and be able to explain that difference, and more importantly, execute it)

  • Video Vs. Text: Exactly what content belongs in a killer brand video and what’s better left to other mediums, like your website

  • The Deadly Video Sins: The 7 most common pitfalls that tank almost every marketing video out there (and how to beat them!)

  • The Commodity Trap: How a great video can teach viewers to see your company as a brand (that they’ll pay more for) instead of a commodity (where only price matters)

  • To DIY or not to DIY: A detailed description of what it takes to produce a professional-quality brand story video yourself and how much money you can save doing it, so you can decide whether it’s worth it to hire a production company.

  • Bonus: Specific questions to ask production companies you might want to hire.

I understand what you don't want to be.

  • Too salesy

  • Too cheesy

  • Too stiff

  • Too boring

  • Hard to put a finger on it...but not like you picture yourself!

Do any of the following apply to you?

  • You know you need to use video to promote your business, but you don't know where to start.

  • It's hard to figure out how to differentiate yourself in a competitive market.

  • You’ve created a video for your brand, but been disappointed because you know it’s not truly capturing the essence of what you and your business are all about.

  • You're disappointed with your current video because it doesn't capture the essence of who you are and how you want people to feel about your business.

  • You're wondering if you should hire a full-on production company or try to do it yourself.

Success Stories

“Since I posted my video I have had multiple prospects reach out from Vimeo, YouTube, my website…all interactions I did not previously have.... It was 100% worth it.”

Owner and Master Woodworker, Wolfermade

Ethan Wolferman

“Jeff and Kerri were amazing. We had been thinking about doing a corporate video forever, but just could not get it together. They made it happen for us.”

Director of Business Development, Westside Corporate Creativity

Gillian Bellinger

“This should be at the top of the search for brand videos and video marketing. The bonus resources were also a great addition. Thanks! Will recommend!”

Course Student

Heather MacNeill

“They are talented at what they do and I would recommend them again and again.”

Marketing and Design Consultant

Venessa Robinson

“We loved working with Concurrent and would hire them again in a minute. In fact, we did. If you're looking for a fantastic video production team who truly tries to understand what you're all about, you can't do better than Concurrent.”

CEO, HazardHub

Bob Frady

“There was a ton of engagement. We definitely saw some leads.”

Partnership Admin, Gravity Payments

Maggie Goodall

This course is based on live workshops we've taught at:

  • UCLA Extension
  • Expert Dojo
  • LA Clean Tech Incubator
  • General Assembly

Instructor Bio

With a background in improv comedy and video editing for the number one humor website at the time (Cracked.com), Jeff is an expert in how to not be boring. He's used his creative storytelling abilities to create comedy web series and short films and applies this wisdom to help business owners tell their authentic stories through video. He developed this course after teaching many workshops on the topic and reviewing hundreds of painfully boring small business videos. He loves improving on status quo and is passionate about success for independent innovators and small business owners.

Jeff Feazell

Co-Founder and Co-CEO, Concurrent Productions

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You might recognize Concurrent Productions from these publications

  • SmarterCX Presented by Oracle
  • UpCity
  • Course Method
  • StartUS Magazine
  • Vimeo
  • Flow SEO
  • Hearst Bay Area