In our 5-lesson course, we will teach you
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What makes it good?: How to identify the difference between a boring brand video and an awesome one (and be able to explain that difference, and more importantly, execute it)
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Video Vs. Text: Exactly what content belongs in a killer brand video and what’s better left to other mediums, like your website
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The Deadly Video Sins: The 7 most common pitfalls that tank almost every marketing video out there (and how to beat them!)
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The Commodity Trap: How a great video can teach viewers to see your company as a brand (that they’ll pay more for) instead of a commodity (where only price matters)
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To DIY or not to DIY: A detailed description of what it takes to produce a professional-quality brand story video yourself and how much money you can save doing it, so you can decide whether it’s worth it to hire a production company.
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Bonus: Specific questions to ask production companies you might want to hire.
I understand what you don't want to be.
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Too salesy
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Too cheesy
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Too stiff
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Too boring
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Hard to put a finger on it...but not like you picture yourself!
Do any of the following apply to you?
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You know you need to use video to promote your business, but you don't know where to start.
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It's hard to figure out how to differentiate yourself in a competitive market.
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You’ve created a video for your brand, but been disappointed because you know it’s not truly capturing the essence of what you and your business are all about.
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You're disappointed with your current video because it doesn't capture the essence of who you are and how you want people to feel about your business.
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You're wondering if you should hire a full-on production company or try to do it yourself.
This course is based on live workshops we've taught at:
Instructor Bio
Jeff Feazell
Co-Founder and Co-CEO, Concurrent Productions
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You might recognize Concurrent Productions from these publications
